Watching the Superbowl with the Coke Polar Bears

The iconic Coca-Cola Polar Bears are going real-time for the Superbowl this year.

From PSFK:

This year’s Super Bowl will not only have millions of people cheering, but with some animation magic from Coca Cola, polar bears will watch and react to the game in real-time. Coca Cola and advertising agency Wieden + Kennedy have jointly created two animated bears, one sporting a red scarf signaling his support of the New York Giants, the other wearing a blue and grey scarf for the New England Patriots, that will be featured in Coca Cola’s microsite – CokePolarBowl.com. Not only will internet users be able to watch these bears’ reactions, but television viewers can catch glimpses of the action as well. A TV spot called “Catch,” will show a bear leaving the ice cave to grab a Coke before starting to play football on ice.

This sounds like a really great idea for a Superbowl tie-in. Hopefully will get a behind-scenes-glimpse at this after the big game on Sunday. I suspect we're going to see a lot more interactive advertising like this utilizing real-time animation to bring characters to life in the near future.

You can reserve your spot to watch the Superbowl with the Coke Polar Bears at CokePolarBowl.com.

Via myCLONE.