Michael Bay Gets In To Machinima

Looks like Michael Bay and his Digital Domain FX shop are the latest Hollywood players to jump aboard the Machinima bandwagon:

As foreshadowed by the studio's "Mad World" Gears of War TV spot, Digital Domain won't be using game engines for just games. Also on the agenda will be a series of teen-targeted animated features, which will utilize machinima er, a "new" cost-effective animation method. Does Hollywood actually have anything to offer the games industry? Or are Bay & co. just hopping over the fence 'cause the grass smells greener? "I make world-class images," says Bay. "Why not put those images into a game?"

It'll be interesting to watch this play out. Thanks to Brian for the link!